Performance-Driven Strategy.
Human-First
Campaigns
Performance-Driven Strategy.
Human-First Campaigns
Learn About Our Agency
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Services
Campaign Identification & Creation
Creative strategy and campaign development are two of the most overlooked services in the influencer ecosystem. Our team will work with you to develop a narrative that resonates with influencers and customers alike. These unique creative campaigns will translate into content briefs and toolkits that ultimately convert.
Creator Sourcing & Vetting
We have a trained eye for talent sourcing. The art of influencer marketing is knowing how to tie invisible strings—to confidently answer the question, who are the creators that will bring our narrative to life? We pair this sourcing with knowing which insights and metrics that can (and should) be used to further vet a creator’s community.
Negotiating & Contracting
Just like Creator Sourcing & Vetting is the art of influencer marketing, Negotiating and Contracting is the science. We use data, analytics, and proven formulas to make informed decisions about influencer contracts and fees. We know how to price creators based on engagement metrics that we calculate ourselves, and we know what to book on every major social platform to drive the most direct response. Some might say this is the Superbloom Secret Sauce.
Landing Page Development
Leveraging our technology partners at Superfiliate, we will turn every creator link into a cobranded landing page. We will build out a template for a cobranded landing page for each creator and adjust each page with relevant content to the campaign, creator and promotion to drive CRO.
Reporting & Analytics
We’re obsessed with optimizing performance. After every influencer post, we not only assess how they performed organically, but we assess their own backend insights to ensure accountability. We work collaboratively with creators and brands alike to understand performance, and make suggestions on areas to improve.
Campaign Identification & Creation
Creative strategy and campaign development are two of the most overlooked services in the influencer ecosystem. Our team will work with you to develop a narrative that resonates with influencers and customers alike. These unique creative campaigns will translate into content briefs and toolkits that ultimately convert.
Creator Sourcing & Vetting
We have a trained eye for talent sourcing. The art of influencer marketing is knowing how to tie invisible strings—to confidently answer the question, who are the creators that will bring our narrative to life? We pair this sourcing with knowing which insights and metrics that can (and should) be used to further vet a creator’s community.
Negotiating & Contracting
Just like Creator Sourcing & Vetting is the art of influencer marketing, Negotiating and Contracting is the science. We use data, analytics, and proven formulas to make informed decisions about influencer contracts and fees. We know how to price creators based on engagement metrics that we calculate ourselves, and we know what to book on every major social platform to drive the most direct response. Some might say this is the Superbloom Secret Sauce.
Landing Page Development
Leveraging our technology partners at Superfiliate, we will turn every creator link into a cobranded landing page. We will build out a template for a cobranded landing page for each creator and adjust each page with relevant content to the campaign, creator and promotion to drive CRO.
Reporting & Analytics
We’re obsessed with optimizing performance. After every influencer post, we not only assess how they performed organically, but we assess their own backend insights to ensure accountability. We work collaboratively with creators and brands alike to understand performance, and make suggestions on areas to improve.
Other services /
Superbloom Accelerator
If you’re a brand that’s not ready to commit to FULL agency services, but you still want to launch with influencers and learn industry best practices—the Superbloom Accelerator may be for you. Over the course of 4 - 6 weeks, you will be personally trained on:
• Sourcing & Vetting Best Practices
• What to Book on Every Platform
• Negotiation Best Practices
• Creative Brief + Contract 101
• The Do’s and Don’ts of Content Approvals
• Campaign Tracker & Measurement Best Practices
• Tips and Tricks for Scale
Other services /
Hybrid
Looking for education and execution? Our Hybrid option combines that curriculum and training of the Accelerator with the execution and creation of an influencer program.
We will empower your team with a deep understanding of the industry, and then collaborate together in a managed services partnership.
Ready to partner
with us?
Let's partnerCase studies
Henry Rose
Henry Rose wanted to invest a small budget of $15,000 on Influencers to support the launch of their mini-size perfume bottles. They had seen some proven success with UGC creators in the Beauty vertical, but wanted to broaden their reach.
They partnered with Superbloom to test top-converting talent in Women’s Lifestyle and Nutrition verticals.
Prose Hair
Prose had only ever partnered with influencers in a UGC or brand-awareness capacity, but never for organic acquisition. Their paid social/performance marketing teams had also never scaled influencer whitelisting before, having previously relied on UGC-style content.
We partnered together on a 6-month test that leaned into acquisition-focused organic campaigns and increasing whitelisting tests.
Pet Honesty
Before partnering with Superbloom, Pet Honesty had a long-standing history of partnering with pet influencers in an awareness capacity.
Our objective was clear—convert their awareness program into an acquisition community, scale up their mix of human influencers, and test into whitelisting.
NodPod
NodPod was an early adopter to influencer marketing when we began our partnership. Our first month together focused on education with execution—training the internal team on industry best practices, aligning on a program launch strategy, and then executing together.
The early success of the program, paired with the month-over-month increases in performance, and overall influencer product obsession has led to a wonderful community.
Nood
Nood had a robust performance marketing and paid media strategy, but was eager to scale their internal influencer program. Our partnership took off with immediate return—we developed a two-month standardized campaign for every influencer, focusing on the process of at-home laser hair removal.
Not only did organic performance yield positive ROI, but the paid media utilization of creator content also garnered exciting results.
Seed develops clinically-studied probiotics to impact human and planetary health.
Hired to launch and oversee their influencer program, in her first year at Seed, Lily quickly garnered 56,945 new total members, $4,350,342 in total spend, a $76 overall CPA, and approved 1,467 campaigns, which all resulted in an estimated $34,167,000 revenue.
And in her second year, Lily and her team of 5 garnered 104,467 new total members, $10,445,002 in total spend, a $99 overall CPA, and approved 2,914 campaigns, which all resulted in an estimated $62,680,200 revenue.
Thrive Market is an online organic grocery on a mission to make healthy living easy and affordable for everyone.
As the sole manager of all YouTube talent, Lily oversaw 50+ influencers with audiences ranging from 25,000 to 4,000,000 subscribers, exceeding performance expectations by bringing in 36.17% of all trial volume for the 5-person team and maintaining a sub $50 cost-per-trial.
Brands in Bloom
Field Guide
Relationship-First
•
Know Your Limitations
•
Smarter, Not Harder
•
Own Your Sh*t
•
Be More Human
•
Relationship-First
•
Know Your Limitations
•
Smarter, Not Harder
•
Own Your Sh*t
•
Be More Human
Relationship-First
•
Know Your Limitations
•
Smarter, Not Harder
•
Own Your Sh*t
•
Be More Human
Testimonials
Got questions?
As a team, we will align on your specific performance KPIs and budget allocation targets. We can accommodate and support brands that have a defined budget with KPIs, and brands that do not yet have a defined budget with KPIs. We will collaborate continuously to ensure that all parties feel confident (and excited) with their upcoming investment in the affiliate and influencer channel.
Now, now, isn’t that spilling the secret sauce? As a newly onboarded Superbloom brand, you will receive a complete package of vetting criteria, negotiation tips, execution tactics, and more to help understand the new foundation of your program. Then, we will tap into the Superbloom Creator Community, full of known converters and best-in-case partners, to gather an initial “interests” list. We will secure those campaigns, and then initiate an in-depth lead generation process to gather new partners for both Superbloom and the brand.
We treat this on a case-by-case basis, but including free paid and organic usage rights is quite typical in our SOWs.
Brands are happy, and creators are happy. We are hitting, or exceeding, goals and expectations—all while creating a tight-knit and inclusive community.