We’re the anti-agency agency — a collective of influencer marketing experts who started brand-side and are now building a better way for brands and creators to work together.

But let’s start from the beginning.

Lily Comba’s career in influencer marketing began at Thrive Market in 2016, back when the term “influencer” wasn’t even widely adopted. During her four years there, she tested the first YouTube integration, Instagram Story campaign, Podcast spot—you name it. And by the time that she departed the organization, she had evolved to become the sole manager for all YouTube partners, which at the time was a top revenue-driving channel.

In October 2020, Seed recruited Lily to create and scale their influencer program, having laid the groundwork with SeedUniversity. They had the platform ready, but it was time to launch the rocket. Over the course of 2.5 years, Lily scaled their program tremendously—generating over $100 million in revenue from influencer campaigns alone. Six months into her time at Seed is when Marti Rose Shanker entered the picture.

Marti Rose was the first person Lily hired to join the Seed influencer rocketship. Having had prior brand partnership and marketing experiences at companies like goop and Otherland, Marti Rose was looking for a new role and sent Lily a DM on Linkedin.

The rest, some would say, is history. Together, they took the program from a $20k monthly spend to over $800k before hiring additional team members. They grew their affiliate program from $25k in monthly revenue to over $250k. And by the time that Marti Rose departed Seed, she was the sole owner of the Podcast pipeline, overseeing over $400k in profitable monthly budget.

With a proven track record, some crazy ideas, and two flower names—Superbloom sprouted in July 2023.

Marti Rose was the first person Lily hired to join the Seed influencer rocketship. Having had prior brand partnership and marketing experiences at companies like goop and Otherland, Marti Rose was looking for a new role and sent Lily a DM on Linkedin.

The rest, some would say, is history.

Together, they took the program from a $20k monthly spend to over $800k before hiring additional team members. They grew their affiliate program from $25k in monthly revenue to over $250k. And by the time that Marti Rose departed Seed, she was the sole owner of the Podcast pipeline, overseeing over $400k in profitable monthly budget.

With a proven track record, some crazy ideas, and two flower names—Superbloom sprouted in July 2023.

OurAnti-Agency Agency

We do not have agency experience. We have in-house experience. We speak the languages of your brand, growth, product development, member services, and finance teams. We’re building our agency from intention, not from tradition—by leaning into the importance of acting like an extension of your in-house team. It’s not that the conventional agency model doesn’t work, it certainly does. It’s that we want to work differently.

Performance-driven strategy. Human-first campaigns.

For any influencer program to succeed, brands need to equally prioritize hitting performance goals and maintaining strong relationships. At scale. That’s our secret sauce. We come with years of industry experience, which means we have proven tactics for successful influencer campaigns (from negotiation to briefing), an extensive list of trusted talent managers (with the ability to turn cold leads, warm), and a reputation that’s undeniably positive.

Our company values

Relationship-First

•

Know Your Limitations

•

Smarter, Not Harder

•

Own Your Sh*t

•

Be More Human

Relationship-First

•

Know Your Limitations

•

Smarter, Not Harder

•

Own Your Sh*t

•

Be More Human

Relationship-First

•

Know Your Limitations

•

Smarter, Not Harder

•

Own Your Sh*t

•

Be More Human

Meet the team

Lily Comba

Co-Founder + CEO

Chicago, IL - United States

LinkedIn

Marti Rose Shanker

Co-Founder + COO

New York, NY - United States

LinkedIn

Amanda Knoll

Campaign Coordinator

Florianópolis, SC - Brazil

LinkedIn

Julia Gagliano

Campaign Coordinator

Austin, TX - United States

LinkedIn
Introducing

Brands in Bloom

We've collected the best minds in influencer marketing to aggregate best practices, host virtual webinars, and organize in-person events!

Field Guide

Explore our curriculum of the best tactics, insights, and strategies to run a best-in-class creator program!
Coming soon

Panel

Learn how to create community amongst creators, balance revenue and awareness, and key strategic insights from leading influencer marketers.
Webinar