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We’re the anti-agency agency — a collective of influencer marketing experts who started brand-side and are now building a better way for brands and creators to work together.

Collective Perks

Built for mutual alignment and success

Testimonials

Don't take our word for it

“Lily has a keen eye for identifying which creators are going to be hugely influential for the brand, for brand awareness and sales. She also made me feel valued at every step of the way, even when providing feedback.”

Nicole Modic

Creator and Founder of @KaleJunkie

“Lily's insightful strategies and innovative ideas consistently yield impressive results. She possesses a deep understanding of the industry landscape and knows exactly how to navigate its complexities.”

Erica Eckman

Creator at @everythingerica and Founder of Ecko Digital Media

“Loved working with Superbloom! The team really taught us how to view our influencer partnerships from a more analytical and performance lens. They gave us some added tools to use when negotiating new talent and rebooking creators. They also helped us fine tune our briefing process to be more concise and explicit with messaging must haves. Our contracts were also expanded to be more inclusive of different types of deliverables.”

Parker Damato

Prose

“We LOVE working with the Superbloom team! They are incredibly proactive and organized, helping us to easily integrate influencers into our organic & paid media strategy. We've seen amazing performance from the influencers that they've helped us build relationships with and we look forward to continuing our partnership with this wonderful team!”

Reyna

Pet Honesty

“Cannot rave about the Superbloom team more! They helped us refine our Influencer, Ambassador, and Community strategies, and provided expert guidance + resources for budget and campaign reporting. We’ve learned best practices for brand awareness and growth strategies, and how to get the most out of our creator partnerships. Their recommendations were invaluable, and could not be more grateful for their time and advice. HIGHLY recommend working with this team!”

Austi Marincovich

Influencer Marketing Manager of Noom

“Lily is one of my longest relationships in the digital industry, and for good reason. I have been working with her for over six years, and when she founded Superbloom, I was so excited for her and all of the brands she would be taking under her wing. The team are knowledgeable and hardworking, but most importantly, kind and personable. We always look forward to working with Superbloom!”

Liana Mitteldorf

VP of Talent at Portrait Management

“I have been working with Marti Rose for over 7 months, and my experience has been outstanding. The Superbloom team's communication and briefing process is seamless, and they consistently provide timelines well in advance, allowing me to effectively plan my content creation. As a creator, building strong relationships with agencies and brands is crucial, and Superbloom has made this process effortless. It's truly refreshing to work with a team that is organized, responsive, and values my time.”

Serena Stadler

Creator at @TheStadlerFam

Powering creators and brands you love

Got questions?

We have answers.

I don’t have much of a following, does that mean I’ll get rejected?

No, of course not. You can be a seasoned creator or someone just starting out. When we say all are welcome, we mean it. We will require all partners to complete a thorough initial screening to further understand their platform and motives. Who you are and what you believe matters more than followers.

Is this just another discovery tool? What community benefits really are there?

You will not be added to a discovery tool. We don’t view creators as just profiles, but as human beings. Of the many established (and in development) benefits, our collective will offer exclusive access to Superbloom Approved brands right when they’re signed. You are invited to join brand campaigns and initiatives before anyone else. For the budding creators, you will go through the Superbloom Mini-Course to refine your best practices as a brand evangelist. You will leave understanding how to turn your audience into a community, what brands look for in a cold email and media kit, and how to advocate for yourself at the negotiation table. You will also have the opportunity to join an even smaller group of other budding creators to learn from a Creator Advisor directly. Collectively, we will help you grow your platform and identify your unique perspective within a crowded industry.

What is a Creator Advisor?

Creator Advisors are long-term partners to Superbloom who have partnered with two or more brands within the community. They are community builders, change makers, and advocates for change within the influencer industry. They are individuals working towards their dreams, and are passionate about helping others reach their potential.

How can I ensure that my value is being fairly assessed with the exclusive brand deals?

We will teach you how, as simple as that.

What does a typical Superbloom brand deal look like?

Long-term, aligned with your ideal posting cadence, and creatively flexible.

Collective Perks

Testimonials

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